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Category: Marketing

Watch the video by JP Rangaswami on “Information as food” and the social contract prezi (note there is no sound for the prezi). 

https://prezi.com/uz6aeprt1vhx/social-contract-theory-basics/

  1. After reviewing both, consider the following:
  • An example of when your information was used by an organization or individual to HELP you address a want or need
  • Was there an “exchange” involved and if so, what was exchanged?
  • Try to use the social contract theory (Locke) to help you in the above (note, this will probably require system 2 thinking)

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