In the article titled, Rising consumerism: Winning the hearts and minds of health care consumers, the concepts of consumerism and retail-orientation in healthcare are discussed, as well as defined consumer segments.

In the article titled, Rising consumerism: Winning the hearts and minds of health care consumers, the concepts of consumerism and retail-orientation in healthcare are discussed, as well as defined consumer segments. 

1. How do you define/explain consumerism in healthcare?

2. Share a health mobile app or website that aims to engage patients or consumers. 

• What is the value proposition?
• What are its pros and cons?
• How does the application/site help inform the user or help them make a decision?
• What would you recommend to improve the application/site?