Concept of Branding

Brand I would like to use is one of these; Nissan, Starbucks, Kindercare, pepsi,  BMW or express clothing store.

Please quote directed from scholarly source with citations.

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization’s IMC.

The paper

• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the