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target market

Category: Marketing

Discussion Prompt

In 200 words each:

Critically evaluate, using concepts learnt in this course and the chapter, the decisions about target markets, and the sequence of those target markets, for Byron Bay Cookie.
Critically evaluate, using concepts learnt in this course and the chapter, the decisions about modes of entry for Byron Bay Cookie.
Using the concepts from the assigned chapter, reflect on what went wrong in Wal-Mart’s attempt to globalize its value proposition through expansion in Germany.

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