Business outline

Category: Marketing

I need a buisness outline for a medical clinic call Surviving the Storm Foundation Women Center. I have upload a description of the company in order for you to be able to complete the assignment below. 

4. Situation Analysis…………………………………………………………………………………………………………………………………………………… 1.0

         a.    SWOT analysis

        ·      Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

        ·      External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

         b.    Industry Analysis

         c.    Competitor Analysis

         d.    Company Analysis

         e.    Customer Analysis

         5.… Market-Product Focus…………………………………………………………………………………………………………………………………. 2.0

         a.    Marketing and Product Objectives

         b.    Target Markets

         c.    Points of Difference

         d.    Positioning

6. Marketing Program…………………………………………………………………………………………………………………………………………………. 2.0

         a.    Product Strategy

         b.    Price Strategy

                (i)    Breakeven Analysis

         c.    Promotion Strategy

         d.    Place (Distribution) Strategy

         7.… Financial Data and Projections……………………………………………………………………………………………………………………… 1.0

         a.    Past Sales Revenues

         b.    Five-Year Projections

         8.… Organizational Structure………………………………………………………………………………………………………………………………. 0.5

         9.… Implementation…………………………………………………………………………………………………………………………………………… 1.0

       10.… Evaluation and Control………………………………………………………………………………………………………………………………… 0.5

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