Visit the corporate or social media website of an organization that has been in the news during the last two years as a result of some type of crisis. Examples are British Petroleum (BP), the National Football League (NFL), the National Basketball Association (NBA), Southwest Airlines, the Red Cross, J. C. Penney, etc.
Explain the companyâs crisis and identify the public relationâs objective. How did public relations writing influence public opinion? What ideas or suggestions do you have to improve the companyâs public relationâs efforts in trying to influence public opinion and why?
Use the text and/or additional resources to support your rationale. Respond to at least two of your classmatesâ posts.
