Home Management Hello all, These questions are related with HBS's LEGO (A): The Crisis (9-713-478) article. Case #9: LEGO (A): The Crisis What has led the LEGO Group...

Hello all, These questions are related with HBS’s LEGO (A): The Crisis (9-713-478) article. Case #9: LEGO (A): The Crisis What has led the LEGO Group…

Category: Management

LEGO (A): The Crisis (9-713-478) article.

Case #9: LEGO (A): The Crisis

What has led the LEGO Group to the edge of bankruptcy? (*)
Develop an integrated strategic option for LEGO. Try to lay out your option in as much detail as possible. Suggestion: First decide on the objective, scope and advantage. Then flesh out the implications for individual value chain activities. (*)

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