1. Adwords strategy
The site that you will be creating an Adwords Marketing strategy for is http://www.landscaping.ie/ Adwords marketing strategy• which audience would best suit and whY• what actions should landscaping.ie take and why• what targets and timelines should they aim for (assume €2000 budget and 3 month campaign) and whyMeasurement – Suggest ways that they can measure and monitor their performance• Identify key metrics that would be important to track and explain why• Identify measurement tools that can collect data on Adwords and explain what they do
2. SEO strategy
The site that you will be creating an SEO Marketing strategy for is http://www.landscaping.ie/ SEO marketing strategy• which audience would best suit and whY• what actions should landscaping.ie take and why• what targets and timelines should they aim for (assume €300 budget and 3 month campaign) and whyMeasurement – Suggest ways that they can measure and monitor their performance• Identify key metrics that would be important to track and explain why• Identify measurement tools that can collect data on SEO and explain what they do
