Create a Twitter page (if you do not have one already created). Post one (1) message this week to bring awareness to the service or product you have chosen to Twitter.Create a Snapchat page (if you do

Category: Marketing
  • Create a Twitter page (if you do not have one already created). Post one (1) message this week to bring awareness to the service or product you have chosen to Twitter.
  • Create a Snapchat page (if you do not have one already created). Post one (1) message this week to bring awareness to the service or product you have chosen on Snapchat.
  • Make sure to use at least two (2) hashtags in each platform post. Then, take a screenshot and insert it into a Word document.
  • Below your screenshots, write one (1) paragraph describing why you chose your hashtags, how they align to your target market and industry, and how you think they will steer customer traffic to your social media site.
  • Save your Homework Assignment as “FirstName_LastName_Week 2 Homework”.
  • Feel free to share your handles in the Coffee House Chat with your peers.

ADDITIONAL CLARIFYING INSTRUCTIONS:

  • You cannot use your personal pages for any of these homework assignments. I know the instructions above say you can, but I cannot change them. So, I am providing extra instructions here that you need to follow.
  • You MAY use an already existing business page for the service or product as long as that page aligns with the homework projects. In other words, has the business /service name in the link.
  • ***Be sure your newly created page has the business (service) name as the link and/or the product name as (in) the link.
  • ***Be sure to direct people somewhere to order (meaning provide the link to your business website so they can click-through to make the actual order). This will be essential for conversion analytics.
  • Be sure you include hashtags for your business (if you have one) and your product in addition to the creative hashtags that apply to the messages in your posts. You will want to do this for each homework project.
  • Be sure to answer ALL parts (elements) of the instructions clearly in order to earn the most points possible. Use the rubric below as a guide.

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