The work MKT 450 Week 3 Discussion Questions and Summary includes answers of the following questions:
1. What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?
2. When is standardization applicable in international marketing? Provide an example. Might standardization result in diminishing returns? Why or why not?
3. What is channel design? How has the Internet impacted channel design? How is channel design different domestically as opposed to internationally?
and also Week 3 Summary.
