Unit 2 Individual Project

Type: Individual Project

Unit:  The Basic Marketing Plan

Due Date:  Wed, 3/1/17

Grading Type: Numeric

Points Possible:  100

Points Earned:  0

Deliverable Length:  1,200–1,500 words

Assignment Objectives

Demonstrate understanding of the use of a broad set of digital communication tools.

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

For this assignment, you will create a marketing mix document with the following 5 sections:

• Product: This section includes features, options, brand name, packaging, and service characteristics.
• Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
• Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
• Promotion: This section includes promoting, public relations (PR), and selling.
• People, participation, or philanthropy: This section includes information of your choosing.