UM University College Organizational Culture & Structure Essay

Instructions: 

You have been hired as an associate for a software company that offers support solutions and customer service to more than 500 businesses in the United States.  The company has recently started to experience significant growth and will need to hire many new associate positions.  Your manager, Jack Nyugen, has asked you to help create a recruiting video for the company that emphasizes the company as having a positive corporate culture in which employees live the company’s core values and like coming to work.  Jack provides you with a recruiting video for Zendesk, a favorite company of his, and has asked you to view the video to gain an understanding of the concepts, organizational culture and organizational structure.  Jack knows the value of seeing is believing but also knows the value in a person who is able to articulate what is seen. 

Jack has asked you to view the video on Zendesk:    https://youtu.be/l0uaSU6IVN4.   (You may need to right click on the link and open in a new window.)

You will write a report addressed to Jack and will use only the Zendesk video and course materials.  If external sources are used, the information will not be included in the grading.  

Use the following headings and instructions to complete the project:

Introduction

• Write an Introduction paragraph.The Introduction paragraph is the first paragraph of the paper and describes to the reader the intent of the paper explaining the main points covered in the paper using a thesis statement.  This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. 

Organizational Culture 

• Discuss the seven dimensions of organizational culture
• Describe what ZenDesk’s organizational culture look like by presenting examples for each dimension descriptor.  Use the specific facts from the video and use the course material to support your description of ZenDesk’s organizational culture.  This means you will use the video facts and make connections to organizational culture as it relates to each dimension descriptor.

Competitive Advantage 

• Discuss how ZenDesk uses its corporate culture to create a competitive advantage.  Make sure to correctly make connections between the video information and the course materials.

Organizational Structure 

• Identify and discuss ZenDesk’s organizational structure from what you see in the video and use the course material to support your description of the structure.  Make sure to use examples from the video.