AIDA Strategy Discussion

Category: Business & Finance


A. Evaluate the effectiveness of Bianca’s message. B. Rewrite the message to improve it

Use the AIDA strategy to rewrite the sales message (Exercise 10.19) to improve it.  The lecture notes specifically discuss this pattern. You may change the wording  and format of the message; however, dates, speakers, and other facts must  remain the same. Remember the C’s—complete, concise, correct, concrete Remember to make it easy on the eyes (reader benefits). You may choose to use a  bulleted or number list as well as a table. These are not requirements—just  suggestions. Focus on the reader—“you” voice rather than “I” voice. I will be looking for each part of the AIDA (Attention, Interest, Desire, Action)  pattern—in that specific order. Avoid unnecessary or confusing wording. DO NOT use the wording in the current message. Write it in your own words.  DO use the important information such as speakers, dates, topics, e-introduction  feature, free food, etc.  Create your assignment and attach it the link below. If you have time, have your  group members read it and give you feedback before you submit the final draft.

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