Topic: Are ethics important In advertising?
Objective: Your paper must include the following:
1. A cover page
a. Appropriate format
2. An introduction
a. Interesting lead-in
b. General leading to specific information
c. Clear and precise thesis statement with three parallel points of proof
3. Three body paragraphs
a. Clear and precise topic sentence
b. Three main ideas to support the topic sentence
c. Three supporting sentences to support each main idea
d. Direct quotations and paraphrases with citations in APA format
4. A conclusion
a. Re-statement of thesis (in first line)
b. Clear summary of main points
c. Interesting ending comment
5. Sentence Structure, Vocabulary and Style
a. Sentences are clear and parallel
b. Transition Signals are used well
c. Punctuation is well controlled
d. Vocabulary is academic and accurate
e. Grammatical structures show variety and accuracy
6. A Reference Page
a. Appropriate APA format
b. Correct number of sources
