Assignment 10

Marketing Ethics”  Please respond to the following:

• Consider the regulations that govern marketing to children and explore the Internet for a marketing campaign that you believe violates those regulations. Select a campaign and provide two solutions to revamp the selected marketing campaign in order to bring it back into ethical compliance. Determine two sacrifices that the selected company may have to make in order to regain ethical compliance.
• Watch the video titled “Marketing Ethics and Regulation”, located here. Determine which of the 4 P’s (product, place, promotion, price) in marketing is most likely to e vulnerable to ethics violations. Provide a rationale for your selection. Provide two solutions to the potential lack of ethics you have discussed.