Book Title: The 22 Immutable Laws of Marketing
Authors: Al Ries and Jack Trout
ISBN: 978-0887306662
•A short summary of chapter 16: the law of singularity, in your own words.chapter 16 only
• Your pick of the most important sentence in the chapter (and why).
• Identify 3-5 out-of-date examples in your assigned chapter and provide reasoning or possible updates.
