Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your…

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the companies mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Course Objectives:

1. Develop a Marketing Plan
2. Define the types of marketing research
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.