BUS 317 DISCUSSION

Market Segmentation and the Marketing Mix

Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these, an advertisement is likely to be ineffective. For this discussion, discuss the difference between target marketing and market segmentation in your own words.

• Locate an advertisement using Moat (Links to an external site.)Links to an external site. for your search (remember to create a reference entry and cite the source for the advertisement you select).
• Explain which market segmentation strategy was used in creating the advertisement (refer to any applicable variables expressed in Exhibit 4-2 to justify your explanation).
• List and define each element of the 4Ps or marketing mix.
• Describe how the advertiser has utilized any or all the elements of the marketing mix in that advertisement.

Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.