Assume that you are the communications manager for a company that is seeking to begin a communications effort targeting buyers in a foreign market. Which of the steps in the international communications process will probably present you with the greatest challenge? Explain.
Conduct a competitive analysis – Compare and contrast the key competitors / brands relating to Carbonated Drinks in Hong Kong. Discuss what they actually do (e.g. using marketing mix) to compete with each other and gain market share. (around 300)
What is the Marketing Environment of Carbonated Drink in Hong Kong that would have a strong impact on it? Please explain 3-4 factors in Micro and Macro Environment with reference. ( around 400 )
how are transactional websites different from promotional websites
Unit IV Essay For this assignment, compare and contrast two communication techniques that can be used to improve employee trust and engagement. Feel free to use the channels or techniques discussed in “Communication Provides Foundation for Being a Best Place to Work” by Kathleen Skidmore-Williams—an article that is located in the Unit IV Required Reading […]
In what ways do pricing constraints impact price setting?
Knowing the answer to these questions is important for any student of Marketing Situation A – The ‘Manufacturer’s Suggested Retail Price’ for a Lennox Air Conditioning unit is $2500. – The ‘Jobber’ or ‘Trade’ discount is 20%. So how much does a local installation company pay for one unit? Situation B – When the installation company installs […]
How important is having products with high Brand Equity for a company? What do you feel it takes to create strong Brand Equity?
1.A brand is _____. Select one: a. simply a label b. a name, picture, design, or symbol used by a seller to differentiate their offerings c. a picture that is similar to another company’s design d. a slogan that conveys the firm’s image e. an advertising campaign 2.What is the goal of brand positioning? Select […]
1. Describe the Inputs of the Consumer Decision Making Model and respond to following: Which marketing and sociocultural inputs would mostly influence YOU to purchase (a) HDTV set, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your responses.2. Numerous practices generally forbidden in marketing to children online are widely employed by […]
