Topic 1: Competitors In many instances competitors are seen as being detrimental, that is, having fewer competitors is healthier than having many. Can you consider situations in which having competitors can work to your benefit?
Marketing assignment. In 550 word answering the following, Analyze the appropriate pricing strategy for your product or service and the price you will set at launch. The product we are launching is called T-Mobile One. This is T-Mobile’s newest wireless plan that offer unlimited talk, text and data, with an optional option of a “Premium […]
Multiple Choice Questions (Enter your answers on the enclosed answer sheet) 1. What are the two ways that a company can obtain new products? a. New-product development and acquisition b. Line extension and brand management c. Market mix modification and research and development d. Service development and product extension e. Internal development and brand management […]
This paper of MKT 578 Week 4 DQ1 comprehends: Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding?
This archive of MKTG 310 Week 3 dq1 covers: Think about brand personalities and your own personality: If you had to describe yourself as a brand, which would you choose, and why? Find a recent brand extension that you feel will be successful and one that you feel will fail; explain your reasoning for both […]
This pack of MKT 578 Week 1 DQ2 covers: Provide one example of a company that is pursuing traditional public relations activities. Provide one example of a company that is implementing public relations in a new and broader role. In what ways are these two perspectives different and in what ways are they similar?
In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com. Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template, please fill in every section and question asked in the […]
This pack of MKT 455 Week 5 dq2 enclose: Explain IMC. Identify and address its advantages and disadvantages. What IMC tools should a business use to sustain customer relationships? Explain your answer.
Assessment Instructions Use the Product Lifecycle Worksheet to plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline). You are encouraged to focus on one particular company in completing all of the sections of the Product Lifecycle Worksheet. For example, […]
Find the annual report for a publicaly listed high-tech company that has losses. Refer to the tax footnote in the report to extract the NOL carryforward. Assume an after-tax discount rate of 10%. Calculate the firm’s marginal explicit tax rate using the Manzon (1994) market-value approach. Discuss and explain your results. Under the Manzon (1994) […]
