You will present a short (5-10 minutes) presentation of a marketing strategy/tactic.Choose a company and make a powerpoint, make sure the write the notes under each slides. The goal is to find out what companies are doing and to collectively tackle some real-life challenges. Your job is to answer the following questions in your presentation: […]
Mktg Plan Assignment What To Do: Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below. The length of your marketing plan will […]
Required Resources Text Chapters White, S. (2012). Principles of marketing [Electronic version]. Retrieved from https://ashford.content.edu Chapter 9: Managing the Marketing Effort In this chapter, we will learn how to manage the marketing effort by using different tools and frameworks. We also see how a marketing plan can finally be outlined. Key concepts: Strategic planning tools: BCG Matrix, […]
Read the “Starbucks’ Loyalty Reigns” case and think about the points outlined below. Write a paper that addresses all of the following and is organized as outlined below: Introduction (Suggested length: 1-2 paragraphs) Give a brief summary explaining what is happening in this case. You may also view the company’s website and recent SEC filings. […]
Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based […]
Your companyâs board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis. Develop a PowerPoint presentation organized as follows: Cultural Factors Slide […]
select one product attach is the table of consumer I would like to do apple watch, doritos, or pepsi if you have something else in mind let me know. I would like to do a popular product In a two- to four-page paper (excluding the title and reference pages), describe the seven different types of […]
Unit VIII Case Study Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end […]
Required Resource Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). New York, NY: Irwin/McGraw-Hill. Chapter 14: Media Planning and Buying Chapter 15: IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion The Media Planner Chapter 14 of the text outlines factors associated with planning and buying media for advertising. For this discussion, summarize […]
A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google. Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. […]
