Marketing

Consumer Behavior Blog Post –Hey! Give me back my information! Is selling consumer information ethical?”

COLLAPSE Some companies sell consumer information to other companies. This practice is usually stated on the company’s disclosure form, indicating that it will share information with companies that it believes may be beneficial to you. In your blog post this week, take a position from either a consumer or business point of view and debate […]

“Reflection” Please respond to the following: Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your c

“Reflection” Please respond to the following: Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your current job and career in the future. Give your opinion on the […]

Marketing Strategy

A firm that markets a drink called Trace Water has hired you to develop its marketing strategy. See http://www.tracenatural.com/ for more information. In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions: What value are you creating with this product? […]

Email Using Social Media Scenario

Your best friend has asked your help in securing a job where you work. You want to help your friend, but you know her social media sites have photos and other material that violate your company’s social media policy. You also know that the human resources department of your company always does a thorough search […]

Privacy Policy Analysis (4 pages)

I will need you to analyze 2 different privacy policies from 2 different companies (Ebay vs Amazon)  1-  Clearly states purpose of the paper: Find TWO company privacy policies and discuss the similarities and/or differences of each policy using the readings, class lectures and discussion 2- Identifies the two privacy policies 3-Outlines clear organization of paper […]

Consumer Buying Behavior

You are the manager for a car dealership which sells and services luxury automobiles. You are interested in understanding more about the consumer buying behavior for your customer base in order to effectively meet customer needs. Currently, your advertising is limited and while you have a service department, many customers go elsewhere to have their […]

MKG 400 (CT-8)

Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing in a country of your choosing (I chose SCOTLAND for my country). This should be a new product in a hypothetical company, or for an existing company where you are proposing a new country market […]

Marketing unit IV essay

Unit IVEssay Marketing Plan: Part II Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the […]

Marketing Communications Process

Write a 1,050- to 1,400-word paper in which you examine marketing communications produced by an organization. Select one of the following organizations to use for this assignment: Google, Facebook, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, Procter & Gamble, or select a company you either work at or one at which you would like to work. Review information […]

week 3 Purpose of Assignment The Product Life Cycle (PLC)

week 3 Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to […]

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