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Consumer Behavior Blog Post-If I like you, will I like your product?”

Category: Marketing

Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
- Likeability
- Attractiveness
- Expertise
- Trustworthiness

Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

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