Create a 12- to 15-slide Microsoft® PowerPoint® presentation for a Mini-Strategy using the Mini-Strategy Outline over Southwest Airline

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Over Southwest Airlines

Create a 12- to 15-slide Microsoft® PowerPoint® presentation for a Mini-Strategy using the Mini-Strategy Outline over Southwest Airline

Include the following in your outline:

  • Evaluate the organization’s vision statement.
  • Discuss the organization’s current goals and objectives.
  • Assess the organization’s current status.
    • Leadership
    • Board members
    • Structure
    • Number of employees
  • Conduct a basic SWOT analysis including the implications of the environment on a global organization.
  • Report recent financial results including annual revenues, annual after tax earnings, and year end stock prices. Obtain results for the last 5 years.
  • Perform competitor benchmarking. 
  • Develop strategic recommendations that are designed to realize growth.
  • Create a profile of the current CEO including the following:
    • Background and accomplishments
    • Education and educational experiences
    • Length of time in the current position
    • Major career accomplishments
    • Leadership and management styles
    • Vision for the company
    • Innovative accomplishments

Format your presentation according to APA guidelines.

Individual Assignment: Week 3 Mini-Strategy

Purpose of Assignment

The Week 3 Mini-Strategy follows the Mini-Strategy Outline.  This abbreviated version of a strategy also provides students an opportunity to dive into the leadership of their selected organization and see what skills, background, and innovation they brought to the table. 

Resources Required

Mini-Strategy Outline

Grading Guide

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