Critical Assignment – Santa Fe Grill:

Critical Assignment – Santa Fe Grill:  The critical assignment for this course contains two sections.  Section “A” requires students to write a formal marketing research proposal as outlined in Exhibit 2.8 (p. 40).  Section “B” requires students to write a formal report containing the research data from the previous seven weeks.  The final report should follow the examples provided in Chapter 13.  Additionally, each final report should adhere to the APA 6th Edition requirements and contain the following components:

1. Title page

1. Table of Contents

1. Executive Summery

1. 1. Research objectives

1. 1. Concise statement of method

1. 1. Summary of key findings

1. 1. Conclusion and recommendations

1. 1. Ethical and Christian perspective 

Page Requirements: After combining Parts A and B, it is expected that this project will exceed 10 pages.