Customer Profiling

Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.

Visit the Web site listed below, and complete the following:

Nielsen MyBestSegments

• Provide an overview of your product.
• Choose three possible profiles for your product’s audiences. Explain the profiles. 

Since you are engaging in research, be sure to cite and reference the source(s) in APA format.