ONE OF THE MOST CRITICAL FACTORS IN CUSTOMER RELATIONSHIP MANAGEMENT THAT DIRECTLY IMPACTS A COMPANY’S LONG-TERM PROFITABILITY IS CUSTOMER ATTRITION. WHEN A COMPANY CAN BETTER PREDICT IF A CUSTOMER IS LIKELY TO CUT TIES, IT CAN TAKE A MORE TARGETED APPROACH TO MITIGATE CUSTOMER TURNOVER.
IN THIS TASK, YOU WILL USE PYTHON, SAS, OR R TO ANALYZE DATA FOR A TELECOMMUNICATIONS COMPANY (SEE “CUSTOMER DATA” WEB LINK) AND CREATE A DATA MINING REPORT IN A WORD PROCESSOR (E.G., MICROSOFT WORD). YOU WILL CREATE VISUAL REPRESENTATIONS THROUGHOUT THE SUBMISSION TO SHOW EACH STEP OF YOUR WORK AND TO VISUALLY REPRESENT THE FINDINGS OF YOUR DATA ANALYSIS.
