Assignment 2: Applying Capital Budgeting
For your final discussion assignment, respond to the following questions.
Is it realistic to assume that the economic concept of operating at the point where marginal revenue and marginal cost are equal can be applied to real-world strategic planning while at the same time marrying this concept to the capital budgeting process? If so, how can that be done? If the concept is applied, how confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?
Your initial response should be two or three paragraphs in length. After you have posted your initial response, read all of your classmates’ responses and comment on at least two other postings.
Write your response as a one-page memo. Post your memo in the discussion forum and solicit feedback from your classmates.
_______________________________________________________________________
Assignment 2: Discussion—Distribution Strategies
Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.
Respond to the following:
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuationDo the following when responding to your peers: