Grossmont Cuyamaca Community College Starbucks Competitive Pressures Discussion

Category: Business & Finance

Question Description

I’m working on a business writing question and need a sample draft to help me learn.

the company is Starbucks 

(a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

(b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.

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