I’m working on a business writing question and need a sample draft to help me learn.
the company is Starbucks
(a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.
(b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.