“Holiday Inn to Turn Bar Into Social Hub”
The marketing managers of this business have made certain decisions about the company’s marketing strategy. This is what building a marketing plan is all about. For each strategic point below, write a paragraph describing how they are answered in the above article. Be specific in your response, and include examples from the article. Strategic Points: Problem definition Customer profile: a. Segmentation; b. Target market; and c. Positioning. Operations cost In your final paragraph, analyze the strategy utilized in the article. Evaluate and describe whether their planning will be successful. Determine and explain if you believe the plan will work. Justify your respons
