Identify and create a graphic of major competitors, identifying market share/products to show competition in the industry. Complete a Competitive Profile Matrix, using at least 12 factors and two competitors.Create a market positioning map with your firm and its major competitors. Discuss the marketing strategies of your company versus strategies of major competitors. What are the advantages and disadvantages of your firm’s versus competitors’ market strategies?Summarize key industry trends for the last five years, using resources such as Standard & Poor’s Industry Surveys, or Chamber of Commerce statistics, etc. Highlight key external trends as they impact the firm in areas such as the economic, social, cultural, demographic, technological, political, legal, governmental, and natural environment.Complete the External Factor Evaluation (EFE) matrix.
