Marketing and communication techniques for health care products

Category: Applied Sciences

APA format, citations, references. Write a 2 page brief that addresses the following:

1. Describe the health care product you selected

2. Analyze the consumer population of your health organization 

3. Recommend a marketing technique that is appropriate for your consumer population (i.e. brochure, flyer, video commercial, audio commercial, billboard, social media, etc). Include why you selected this technique and how you will use it to market the product you selected.

4. Recommend one or two communication techniques that are appropriate for the consumer. 

Create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

Resources:

Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, R., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in the use of digital media in public health. A scoping review. Public Health, 128(12), 1066-1075.

Enos, G.A. (2014). One CEO attacks bait-switch marketing. Behavioral Healthcare, 34(6), 16-17

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S-93S

Kelly, B., Vandevijvere, S., Freeman, B., & Jenkin,, G. (2015). New media but same old tricks: Food marketing to children in the digital age. Current Obesity Reports, 4(1), 37-45.

Nowak, G.J., Gellin, B.G., MacDonald, N. E., & Butler, R. (2015). Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccines, 33(34), 4204-4211.

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