Directions: For this assignment, you will create an outline of a marketing proposal to launch a new product. The outline must consist of a brief introduction and conclusion, and must provide an explanation of each of the 4 P’s, as well as considerations for the variables of which you have no control, yet have an awareness of with regards to your product. The Outline should run between 1 to 2 pages and length and follow a general outline format.
I. Introduction
II. Considerations for the things you can control (Marketing Mix, 4 P’s). You will need to provide an explanation for each of the 4 P’s: • Product • Place • Promotion • Price
III. Identify the things you cannot control. Provide an explanation for each of the following: • Social or Cultural Environment • Legal, Political, and Regulatory Environment • Economic Environment • Technological Environment • Competitive Environment
IV. Conclusion
