Marketing Research

Category: Marketing

Select the Santa Fe Grill database and analyze the data using the appropriate statistical techniques, prepare a powerpoint presentation of your findings, and make the presentation to your resaerch class.  

A.  Select and appropriate variable from the data set and prepare a simple bar chart of the findings in SPSS. 

B.  Select and appropriate variable from the data set and prepare a simple pie chart of the findings in SPSS.  

C. Select a group of thematically related items that are on metric scales.  Present the results in a table and also in a bar chart using SPSS.  

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