Search for business news that relate to one of the chapter concepts. Concept discussed in chapter 4 is the Evaluating a Firm’s External Environment. A news article that discusses.
(Choose 4 of the list below)
Chapter 4 concepts
– examples of cost leadership
– examples of economies of scale or diseconomies of scale
– examples of how cost leadership neutralizes threats in an industry
– examples of bases of cost leadership that are more likely to be rare and costly to imitate
– examples of management controls and firm uses that reinforces cost leadership
News items must be from reputable sources. A list of some of my favorites (although not the only ones you can use) are in the Resources section.
(450 words, citation)
