You will present a short (5-10 minutes) presentation of a marketing strategy/tactic.Choose a company and make a powerpoint, make sure the write the notes under each slides.
The goal is to find out what companies are doing and to collectively tackle some real-life challenges.
Your job is to answer the following questions in your presentation:
What does the company sell and to whom?
What is the context or situation facing the company?
What is the marketing strategy related activity that you observed or read about?
Do you agree with the company’s move? Why or why not?
Note: It is critical that you arrive with a point of view. Your opinion may change somewhat once you hear the comments from the class, but you must present your initial opinion upfront.
