Procter and Gamble sells its products across the entire world. For its distribution strategy ______________________________.

Procter and Gamble sells its products across the entire world. For its distribution strategy ______________________________.

1. the best option is a standardized approach because consumer shopping behavior for consumer packaged goods is the same across all cultures
2. the company needs to take into account that the retail structure differs significantly across countries
3. the company will be able to work with the same retail companies in every market it operates in
4. currency effects will be the most important determinant of the distribution strategy
5. the company should use the same strategy it uses in the US