Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed…

Category: Marketing

Research Project: Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

  • Explain the target market and the objective of the marketing campaign.
  • Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
  • Evaluate the plan’s effectiveness.
  • Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, click here.

THIS PAPER SHOULD BE DONE ON THIS FACILITY BAPTIST MEDICAL CENTER, THE WEBSITE FOR THE COMPANY IS HERE https://www.baptistjax.com/

I NEED IT BY 6PM 6/13/17

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