In no more than1 ½ page–2 page paper using APA format , in 12-point font (Times New Roman), respond to the checklist items. Be sure to include references for any resources you use.
- What functions can point-of-purchase materials accomplish that mass media advertising cannot?
- Describe the concept of Point-of-Purchase Advertising. What does it accomplish for manufacturers, retailers and consumers? Use your own words or you may use up to two very short citations in APA format (with accompanying Reference page).
Need done by 19 OCT 2015 by 2300hrs EST