Using an Internet search engine, search for “strategic alliance” and identify three recently formed alliances. Be sure not to share the same alliances shared by your classmates. For each alliance, identify whether the companies’ other products are generally competitors or complementary. What are the goals of each alliance? What brought them together? Discuss how you think a strategic alliance is or is not an effective way for these organizations to meet their goals.
post 1
A
strategic alliance is an arrangement between two companies to undertake
a mutually beneficial project while each retains its own independence
(Kenton, 2020). This usually benefits both companies. The most recent
alliance that I can think if is Uber and Spotify. So,
this basically allows the Uber riders to easily stream through the
Spotify library while they are on the ride. This is a win-win situation.
Not many users will have full access to the Spotify library. Most of
the people tend to listen to music while they are traveling. So, this
opportunity lets the passengers have a pleasant ride on Uber. Through
this, most of the people will realize the different variety of Albums
available on Spotify without buying it. So, this helps them to make a
decision on whether to use it or not. The next one is Starbucks and Barnes & Noble.
This is another hit pair if you will. Good coffee and a good book go
hand in hand. It is a brilliant collaboration. Both of the companies
keep doing their own jobs without interfering with one another and both
boosting one another. But the only disadvantage is the dependence on one
another. After a course of time, if either of the businesses doesn’t do
well, it affects the other one too. So, the danger of over-dependence
on the other organization is always there. The third one will be T- mobile and Taco Bell.
I think this was just a year ago. During the Superbowl, both companies
unveiled an exciting brand Partnership (Huhn, 2020). I remember this
clearly because I am a T-mobile customer and we can get a free Taco
every Tuesday without any purchase needed. This again is a brilliant
idea because no one goes and orders just one taco. So, a minimum of two
tacos is guaranteed with the free one. So, it is a great business
tactic. Where two organizations are equally benefitted. I need 150 words reply for this post.
post 2
Strategic alliances are formed when two or more companies corporate
to form agreement to develop, manufacture or sale of products and
services to benefit both parties. The benefits of strategic alliance are
to improve current operations to brings profit to both companies, risk
is minimized as loss is shared between both parties and to increase sale
(Leonard, 2019). I would like to share few well know strategic alliance formed till date: 1. Google and Luxottica The cutting-edge technology of Google and Luxury eyewear Luxottica
has partnered to increase profit for both companies. Many of them can’t
imagine of two companies working together but oddly this partnership
has led to capture most of the market share by diversifying the customer
base. Google has the ability to provide world class technology who can
reach to wider audience who are seeking eyewear that has luxury look. 2. Apple & IBM Apple has partnered with IBM to bring together analytics and
enterprise scale computing to deliver best user experience for iPhone
and iPad user which will add a new value to business. The partnership
will help IBM to lifts its image which has been diminishing over the
years and it will assist Apple to increase consumer experience, soft
integration, and hardware. In all this partnership will help to add new
class of apps by connecting to big data & analytics from IBM in IOS
devises. 3. Snapchat & Square’s Snapcash This partnership will help Square do secure money transfers and
will target young audience as they 80% of the Snap Chat users are below
30 years. There is growing trend seen in messaging apps offering P2P
payments were Facebook is also seen to introduce similar payments
methods. Consequently, Square will have increase revenue and broad
market through partnership with Snapchat.I need 150 words reply for this post