Question 1
People’s needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs.
Answer
ego
esteem
self-actualization
social
safety
Question 2
After certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptual
Answer
organization.
attention.
retention.
interpretation.
redefinition.
Question 3
Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective
Answer
exposure.
distortion.
retention.
information.
organization.
Question 4
Changes in an individual’s thought processes and behavior caused by information and experience is called
Answer
learning.
attitude formation.
patronage motives.
personality.
motivation.
Question 5
Business markets are typically divided into four categories. These categories are
Answer
retailers, wholesalers, services, and nonprofit firms.
producer, manufacturer, reseller, and government.
producer, reseller, government, and institutional.
manufacturer, wholesaler, retailer, and services.
reseller, retailer, government, and institutional.
Question 6
Churches, charitable organizations, and private colleges are considered ____ buyers.
Answer
corporate
government
institutional
producer
nonprofit
Question 7
____ is(are) a major threat to the sales success of jointly demanded products.
Answer
Price changes
Shortages
Economic instability
Inventory buildup
Proliferation of brands
Question 8
Inelastic demand simply means that
Answer
buyers will not make a modified rebuy purchase.
demand depends on how many items are purchased.
a price increase or decrease will not significantly change the demand for an item.
when price goes up, demand goes down.
when supply is reduced, the price will increase.
Question 9
The Common Market of the Southern Cone (MERCOSUR) includes countries from
Answer
Africa.
Asia.
Central America.
South America.
the Pacific Islands.
Question 10
The purchase of products from a foreign source is called
Answer
exporting.
dumping.
importing.
licensing.
venturing.
Question 11
The United States’ prohibition against importing cigars from Cuba is an example of a(n)
Answer
health control.
quota.
embargo.
exchange control.
import control.
Question 12
The Grummond Group buys computer peripherals in industrialized countries and sells them to customers in developing countries. Grummond is most likely classified as a(n)
Answer
trading company.
strategic alliance.
joint venture.
licensee.
exporter.
Question 13
____ are people who gather information and organize content generated by critics and creators.
Answer
Collectors
Spectators
Joiners
Creators
Critics
Question 14
The ability to obtain digital information is referred to as
Answer
accessibility.
addressability.
interactivity.
connectivity.
control.
Question 15
LinkedIn is a social networking site geared toward
Answer
Millennials.
teenagers.
singles.
professionals.
retired people
Question 16
The most popular video-sharing website is
Answer
Flickr.
Facebook.
YouTube.
Wikis.
QQ.
Question 17
The development of a container and graphic design for a product is called
Answer
licensing.
labeling.
preparing.
packaging.
distributing.
Question 18
The width of a product mix is measured by the number of product
Answer
dimensions in the product line.
features in each brand.
items in the product line.
lines a company offers.
specialties a company offers.
Question 19
The last group to adopt a new product, ____, is oriented toward the past and is suspicious of new products.
Answer
non-adopters
laggards
innovators
late adopters
late majority
Question 20
Sales start at zero and profits are negative during the ____ stage of the product life cycle.
Answer
decline
growth
initial
maturity
introduction
