Congratulations! You have just been hired as the assistant buyer of a retail chain store. Your first task on the job is to clearly identify the retailer’s existing target customer. You will be serving as a buyer for only one gender. Please select either men or women and create a PowerPoint presentation that includes the following:
- Demographics (age, income, household income, education, type of career, religion, and race)
- Psychographics (lifestyle, social/leisure activities, preferred brands, preferred publications, and fashion taste)
- All of the marketing techniques the retailer is using to stay connected with their customer; what is the retailer doing that is new and different?
- A thorough target customer profile with information (text), images, links, and so forth