Traditional advertising in retailing | Business & Finance homework help

Category: Business & Finance


Need by 07 Nov 2015 2300hrs EST


In a minimum of 250 words, briefly write about what you have learned regarding the following topics covered up until this point in the course. Discuss why it would be important to understand these topics if you were going to market a new product or service or were the General Manager of a small business.


Topics in Units 1–7:



Use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from


Need by 07 Nov 2015 2300hrs EST


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