True or False question
1. T F People can become victims of messages that cleverly muscle out our better critical instincts.
2. T F Ethical persuasion implies some measure of freedom — free will, free choice, voluntary action.
3. T F According to Woodward and Denton, one assumption we make about persuasion is that listeners will weigh messages against their own self interests.
4. T F No moment in the routine events of the day is too small to be devoid of persuasion.
5. T F Persuasion is more about sources than about messages.
6. T F Audiences demonstrate minimal capacity to resist persuasive messages.
7. T F Persuasion may spring from selfish or from honorable motivations.
8. T F Some of the Founding Fathers believed freedom of expression could combine with pure democracy to produce unwanted change, chaos, or disruption, but little attention has been paid to these fears in modern times.
9 .T F Earlier models of persuasion often ignored the social context within which persuasion takes place.
10. T F In ethical persuasion, reasoning is used to both discover ideas and rationalize them.
Multiple choice
13. Uses and Gratifications Theory identifies at least five patterns of individual media use.
They include:
a. identity, diversion, surveillance, aesthetics
b. diversion, decision-making, surveillance, aesthetics
c. surveillance, aesthetics, titillation, argumentation
d. a. and b.
e. b. and c.
14. Edward Bernays argued
a. propaganda professionals fight for productive ends and help to bring order out of chaos
