MKT 517 – MARKETING
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Dear Student,Attached please find a refresher with some important reminders from the New Student Orientation (NSO) to support your success in your first course. If you have any questions, please contact your Student Services Advisor (SSA) and contact information can be found on the last slide. Best wishes for your academic success!The Student Services Team
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MKT 517 SYLLABUSURL
Please review this important course information as to understand the flow and expectations of the class.
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eTextbook: Market-Based Management: Strategies for Growing Customer Value and Profitability, 6eExternal tool
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Unit 4
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UNIT 4
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Unit 4 Activities
This unit focuses upon the following CLOs:
CLO 3 From a strategic perspective, examine the Customer of an organization, including internal and external organizational efforts required to deliver the required Customer Experience
CLO 4 Define Marketing Mix, and address its role in strategic marketing management
Unit Learning Outcomes:
Analyze marketing’s role in creating value-based pricing and pricing strategies
Evaluate the value proposition for direct, indirect and mix market channels
Create a systematic method for predicting marketing communications response using
mix mediums
Make sure you can strike each of the above CLOs upon completing your work for this unit.
Activity #1: Reading Assignments And Additional Materials
You should read the following chapters from the textbook:
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications, Social Media, and Customer Response
Read the Unit 4 Lecture
Unit 4 LectureFile
Activity #2: Vote – Be Heard!
Voting ActivityChoice
Voting and discussion questions are required elements of the course. Please remember to vote and participate via the discussion question.
This video presents the 4Ps of Marketing Mix, Product, Price, Place and Promotion. The 4 P’s may sound simple, but they represent a very important business algorithm that must be applied correctly, to improve business’s growth. Properly combined and implemented into a marketing plan, these factors have been provide to increase sales and bring more value and happiness to your customer.
Vote for one of the 4Ps of Marketing Mix that is most likely to be overlooked in a marketing plan.
A. Product
B. Price
C. Place
D. Promotion
Discussion QuestionMoodlerooms Forum
Recent forum posts
Sarah Jordan
10 hours ago
Boom and Bitner’s 7Ps
Sarah Jordan
10 hours ago
Price and Place
Sarah Jordan
10 hours ago
Place is important.
Illa Hadzimehmedagic
18 hours ago
Re: The under represented aspect of a marketing plan.
Illa Hadzimehmedagic
18 hours ago
Determination and hard work -Key Ingredients
Illa Hadzimehmedagic
18 hours ago
Re: D. Promotion
14 unread posts
Instruction: Explain your voting choice using the concepts from the book and video. Provide an argument justifying your voting choice utilizing at least two pieces of evidence or concepts from the video and/or book. Include an explanation for the importance of this under represented aspect of a Marketing Plan.
Activity #3: Submission
Market MixAssignment
Please submit the Market Mix to the grade book. Your submission should be a minimum of 2 pages written in APA format, including a cover page and a reference page.
In this unit, marketing mix was introduced as the 4 P’s of marketing management product, price, place and promotion.
Practice: Imagine your company (or the business where you’d like to work) has asked you to describe and make recommendations for each one of the 4 P’s of the marketing mix. This marketing mix will be added to the organization’s final marketing plan.
Throughout this course each unit assignment will be developed as part of your Final Project Marketing Plan.
Market Mix
Provide an introduction to the marketing mix for a new or existing product using the criteria listed.
Product: Define the product and how it fits the company’s brand.
Price: Make an argument for cost-based pricing and value pricing strategy and how it will be the best recommendation for your company.
Place: Describe the market placement of your product. This can be integrated into your pricing strategy argument.
Promotion: Make recommendations for promotion of your new or existing product. Also include how social media could benefit the promotion strategy.
Please submit this assignment for Unit #4 Project Milestone Activity #3 into the grade book.
PLEASE SEE GRADING RUBRIC FOR GRADING CRITERIA
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We are excited and honored to have you here, and we wish you tremendous success in continuing your academic journey at California Intercontinental University! Please do not hesitate to contact us with any questions.
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