The FFCRC, as an R&D organization, helps energy businesses design solutions to technical & management problems. This semester, we will advise the FFCRC on the best way to approach the business development challenges of the REIDS-SPORE Demonstration Project.
FOCUS: create an analysis of management strategies that might be needed to promote the adoption of one of four energy products created by the REIDS SPORE Project
Mobility products = hydrogen fueled electric vehicle (Links to an external site.) + hydrogen recharging station
Information on what hydrogen is and how it is made can be found HERE (Links to an external site.).
Concentrate on building a business case for how it can be used commercially across a range of businesses within one business sector
How to think about approaching this task – these are ‘critical thinking’ prompts – not an assignment structure: Your task in this assignment is simply to imagine how this one product might be used and how it could be marketed to various end users both in Singapore (Links to an external site.) and within the ASEAN (Links to an external site.) region (e.g., questions of scalability). Consider macro, meso and micro implications as you make the case for the use of this product. Rather thangoing broad and general, pick one business sector on which to focus (e.g., banking / finance, automobile production, real estate, e-commerce, etc.)
Requirements for the assignment: