York University Tiktok Company Discussion

Category: Business & Finance


Analysis of TikTok’s background and statistics on problem #1

problem #1: culture & Ethic problem (chapter 9)

– TikTok’s original mission was to deliver a relaxed environment and use the fragmented time to relax and pass the time for viewers.

– To deliver a plate for businesses to express their brands’ personality and characteristics, Fans can resonate with the brand

– however, everything became capitalized and market-based, more ads were appearing, damaging TikToc’s original culture and values

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