Select one of the following companies:
1. Ford Motor Company
2. Coca-Cola
3. FedEx
4. Google
5. Southwest Airlines
6. Bank of America
7. CEMEX
8. YUM Brands
9. Yahoo
10. Papa Johns
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)
Include the following:
• Identify the areas where additional market research is needed.
• Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.
Format your paper consistent with APA guidelines.
