A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it. •Write a mini-marketing PowerPoint presentation plan that addresses the launch of the site and the maintenance campaign. •Discuss the plan to decide what steps need to be taken. Group Assignment (Assign the following sections to group members): •Market definition: Which of the products should be sold? •Advertising: Describe the launch and maintenance of the proposed advertising campaign. •Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers. •Brand and identity: What are the pluses and minuses of keeping the existing name or creating a new one?
