For this assignment, you will be writing an informal business proposal memo.
Your company is interested in venturing into the world of social media as part of a growth strategy. Unfortunately, the decision makers have very limited experience or knowledge in this area. They are particularly interested in the following social media services, among others:
Your boss has asked you to investigate the types and uses of social media that might be appropriate in the workplace. In addition, you are also asked to compare and contrast the services and provide a recommendation that would be suitable to your company’s goals. Specifically, your boss would like you to prepare an informal proposal in the business memo format.
At a minimum, your essay should address the following in the business memo format:
Figure 6.9 Informal versus Formal Proposals
Informal |
Formal |
|
Audience |
Primarily internal but can be external |
Primarily external, competitive |
Length |
2-3 pages |
8-10 pages |
Function |
Introduce a longer proposal (like a cover letter for a resume) or raise an issue relevant to the immediate audience |
Response to an RfP (request for proposal) |
Format |
Includes necessary information:
|
Contains more sections than an informal proposal:
|
Tone/writing style |
Informal tone; simple language and sentence structure; use of visuals, bullet points, sub-headings, etc. |
Formal tone; complete details presented in |
500-1000 words